Hrithik Roshan, Katrina Kaif to Drive Volvo S60 in Bang Bang

Volvo machine Bharat, the Swedish luxury carmaker's Indian subsidiary, has related to Fox Star Studios for his or her forthcoming action romance film - Bang Bang. Films's leading actors, Hritik Roshan and Katrina Kaif, are seen driving the fashionable red Volvo S60 within the Siddharth Anand directed film.

Sudeep Narayan, PR & Digital Director, Volvo machine Bharat aforementioned, "We endlessly return up with activations and associations to have interaction with our current and prospective customers. These partnerships square measure crucial for Volvo machine Bharat as an endeavor to bring the whole nearer to its audience. Partnering with Fox Star Studios for his or her moving-picture show Bang Bang was an evident alternative. each Hrithik and Katrina square measure a hot favorite of the Indian audience and pairing them with the luxurious Volvo S60 would definitely be a brilliant combination. we tend to square measure perpetually on a lookout to spot apt trade platforms to participate and showcase our carlines. Showcasing the Volvo S60 in a very a lot of expected moving-picture show like Bang Bang is one more endeavour for US to return nearer towards our customers."

Shikha Kapur, CMO, Fox Star Studios, said, "Bang Bang could be a film that rides high on vogue and glamour. It exudes a scale rarely seen before in Indian cinema, anchored by rock-solid acts, and that we have tried in each thanks to transcend the standard to make associate alone film viewing expertise. we tend to found a worthy partner in Volvo, because it reflects constant whole values of the film : cool, stylish, innovative and with a robust performance at its core. this is often really a dynamic association and that we welcome Volvo as associate integral a part of the Bang Bang stable."

Go Fish amusement Pvt Ltd, a moving-picture show selling company that's conjointly accountable for promoting Bang Bang, has been instrumental in obtaining Volvo Cars to go along with Bang Bang.